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Truth and lies about why we buy 2008 is a bestselling book by martin lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Buyology truth and lies about why we buy product hunt. Lindstrom is also a public speaker and the founder of a number of organizations including buyology inc.
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